In the past, sales professionals could dismiss social media as irrelevant and use it mostly for targeting enterprise decision-makers. This unit includes theses lessons:

• Over 80% of buyers researching sellers on LinkedIn before responding to outreach
• LinkedIn is a non-negotiable tool for connecting with buyers—even at the C-level
• C-Level buyers are surprisingly more open to connecting with unknown sellers than lower level buyers.

Learn how to craft a standout LinkedIn profile and build a digital brand that captivates buyers. This unit includes these lessons:

• Learn how to optimize every element of your profile—from a professional photo and customized URL to a compelling headline and summary that communicate your unique value.
• Buyers evaluate your experience, connections, and even recommendations, so the course provides actionable tips to update outdated profiles, highlight accomplishments, and add rich media like white papers and videos.
• With guidance on proofreading, privacy settings, and leveraging LinkedIn’s notification features, this unit equips you to create a profile that attracts connections, builds credibility, and positions you as a problem-solver and trusted partner.

Learn how to maximize your sales opportunities on LinkedIn. This unit includes these lessons:

• How to effectively targeting and researching prospects using LinkedIn’s powerful tools, like Sales Navigator.
• Use profile visits as a strategic touchpoint, showing prospects you're active and engaged.
• Monitor newsfeeds of relevant companies and groups, and stay alert to trigger events so you can identify opportunities to connect authentically.

Master the art of connection and community on LinkedIn to amplify your sales success. This unit includes lessons on:

• Practical strategies to grow your network of connections, emphasizing personalized connection requests and leveraging shared experiences or mutual connections for a higher response rate.
• Joining and engaging in relevant LinkedIn groups, enabling direct communication with potential buyers and fostering meaningful industry conversations.
• Tips to avoid spammy behavior, customize outreach, and strategically build a legitimate and robust network,
• Connect authentically, expand your reach, and position yourself as a valuable presence in your industry.

Cultivate meaningful relationships with your connections and maximize LinkedIn's potential as a sales tool. This unit includes these lessons:

• It emphasizes consistent engagement through authentic messages, frequent posting, and thoughtful commenting to stay top-of-mind.
• Curate relationships intentionally, transitioning from online interactions to offline meetings through value-driven outreach.
• By actively nurturing connections, you can deepen relationships and position yourself as a trusted and memorable partner to your buyers.

This course is ideal for sales professionals, business developers, and entrepreneurs who want to harness the power of LinkedIn to build their digital brand, connect authentically with prospects, and transform online interactions into lasting business relationships. Whether you're new to LinkedIn or seeking to refine your approach, this course provides an actionable process to amplify your sales success on LinkedIn.

All program content is available and accessible on-demand as soon as you sign up.

There are 5 modules, each with associated lessons. You should be able to finish the program in less than 4 hours.

However, if after completing the modules you would like continued access to the program content and tools, you are welcome to stay subscribed as long as you’d like.

Modules are available to view in text and video for your convenience and learning preference. You may view them directly in your browser on any device.

Many of the lessons include downloadable resources, tools, reports, and more. Those are yours to download and keep to reference whenever you like.

Typical 'build your brand' training programs cost hundreds of dollars, require large time commitments, and often teach you strategies that simply don’t work in the world of selling today.

Tuition for the Sell Sm@rter on LinkedIn course is only $97. You’ll be making an important investment in your career to achieve breakthroughs in your sales success. You’ll make this investment back many times over in just your first sale.

We think you’re going to find the program content compelling and the tools invaluable. If you don’t agree, notify us within your first 30 days of membership and we will be happy to refund your payment, no questions asked.

We offer discounted rates for groups of 5 or more. If you have a team that would benefit from the Sell Sm@rter on LinkedIn Program or are interested in bringing the program on-site, contact us for more information.