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Stop Guessing Why You're Losing Sales
Every rep, manager, and business owner loses deals for a reason. The problem is almost nobody ever finds out what it is.
The Real Cost of Not Knowing Why You're Losing Deals
Every deal you lose without knowing why becomes a pattern you can't break. And inconsistent sales results quietly turn into missed quota, stalled commissions, and a career that plateaus while less-experienced peers pull ahead.
For sales managers, unresolved performance gaps mean training budget spent on guesses instead of evidence, coaching conversations that stall into "my opinion vs. theirs," and the growing risk of a bad hire that could've been caught before the offer went out.
For business owners, every lost deal is felt directly. It's revenue that doesn't hit the account, a slower month that threatens payroll and runway, and a nagging suspicion that some habit in your own sales process is quietly capping your growth.
Left undiagnosed, sales gaps don't resolve on their own. They compound month over month, turning a fixable knowledge gap or coachable habit into lost income, wasted budget, or a business that never reaches its full potential.
See Exactly What's Costing You Deals - and What to Do About It
In just 30 - 45 minutes, the Sell Smarter Assessment evaluates your selling ability across ten core sales domains, replacing guesswork with a clear, measurable picture of your strengths and gaps.
Using our proven "can do vs. will do" framework, it tells you whether a weak spot is a skill you need to build or a habit you need to change, so you stop applying the wrong fix to the wrong problem.
You'll receive a personalized 28-page report that doesn't just hand you a score, but explains exactly why each result matters and what to do about it first.
The result: a clear, confident path forward; knowing precisely what to fix, so you can close more deals, coach your team with real evidence, and finally sell like the expert you already are.
With this program you will:
Know your exact sales strengths and gaps
Get a personalized, actionable roadmap
Turn hard work into targeted effort
Move toward consistent, elite performance
For more than 20 years, Paulsen Coaching has helped thousands of sales professionals uncover exactly what's holding them back; replacing guesswork with a clear, evidence-based diagnosis of their sales knowledge, skills, and attitude..
Now its your turn.
trusted by sales professionals
(like you) all around the world
From new sales reps to seasoned sales leaders, thousands of professionals have relied on Paulsen Coaching's proven methodologies to become more productive, more organized, and more successful.
"I've been closing my own deals for eight years and never had a real answer for why some just fall apart. Now I do."
- Erin Hoskins, HamiltonDemo
"I stopped guessing whether it was a training problem or an attitude problem with my team. Now I actually know."
- John Thrush, BrightLeaf Group
"The report didn't just give me a score — it told me exactly what to work on first. That part mattered more than I expected.""
- Steve Tousley, ITL Patch
"I used it to screen a candidate before we made an offer. Best $47 I've spent on a hiring decision."
- Jeff Wang, J-Tech Digital
"Running my own business, I never had time for a sales course. This took 40 minutes and told me more than a year of guessing."
- Tausif Siddiqui, Baza Associates
three easy steps
to sell smarter
Stop guessing what's costing you deals.
Gain a clear, evidence-based answer in less than an hour.
Take the Assessment
Answer 120 quick statements online. It takes about 30–45 minutes, at your own pace, from anywhere.
Get Your Personalized Report
Receive your 28-page report, breaking down your strengths and gaps across all 10 sales domains, plus whether each one is a skill to build or a habit to change.
Know Exactly What to Fix First
Walk away with a clear, evidence-based roadmap. No more guessing what's costing you deals, just a straight answer and a plan to act on.
What You Will Learn...
When you complete the Sell Smarter Assessment, you gain deep insights into the essential knowledge, skills, and attitudes required for exceptional sales performance. By understanding gaps and areas for improvement, sales professionals and managers can develop strategies to achieve measurable results. Participants will learn how to:
Complete a s series of 120 True/False statements about sales concepts, facts, perceptions, attitudes, processes, skills and behaviors.
Assess and enhance sales knowledge, skills, and behaviors.
Correlate sales knowledge with real-life behaviors to deliver superior customer experiences.
Identify individual strengths and areas for improvement to design effective development plans.
What Is Included With This Course?
INCLUDED WITH YOUR ORDER
SELL SMARTER ASSESSMENT
Complete this online assessment to discover your specific selling strengths as well as areas for improvement, with respect to Buyers' Psychology.
INCLUDED WITH YOUR ORDER
SELL SMARTER ASSESSMENT REPORT
This 28-page report displays how you compare to other sales professionals in 10 key knowledge areas that are crucial for maximal sales performance.
OPTIONAL COACHING
1-ON-1 COACHING SUPPORT
Receive crucial support on your Sell Sm@rter Assessment program from one of our expert sales coaches in a 30-minute, 1-on-1 coaching session. Only $47.
What is the Sell Smarter Program?
The Sell Smarter Assessment is a diagnostic sales evaluation developed by Paulsen Coaching to identify the specific knowledge, skill, and attitude gaps affecting a salesperson's performance. Rather than a generic sales quiz or personality test, it's built on Paulsen Coaching's proprietary 40-point Selling-Buying Process Model, which maps the customer's buying journey to the exact selling skills required at each stage.
The assessment consists of 120 true/false/undecided statements, completed online in about 30 to 45 minutes, covering ten core domains - including need identification, objection handling, closing, territory management, and key account management. Each response is correlated to real-world selling behavior, giving both individuals and sales managers a clear picture of where performance is strong and where it's falling short.
What sets the Sell Smarter Assessment apart is its "can do vs. will do" framework, which separates capability (knowledge and skill) from willingness (attitude and behavior) — two very different problems that require two very different solutions. A knowledge gap calls for training; an attitude gap calls for coaching, and confusing the two wastes time and budget on the wrong fix.
After completing the assessment, participants receive a personalized 28-page report with domain-by-domain scoring, benchmarking against expected performance standards, and a clear roadmap of what to address first. Whether used by an individual salesperson looking to close their own performance gaps, a sales manager building a team development plan, or a business used in pre-hire candidate screening, the assessment replaces subjective guesswork with objective, actionable evidence.
Frequently Asked Questions
Who should take this assessment?
The Sell Sm@rter Assessment is ideal for a wide range of sales professionals and managers who want to enhance performance and achieve measurable results. This includes:
Salespeople Seeking Improvement: Those who want to identify gaps in their skills, knowledge, and attitudes to improve sales effectiveness.
Sales Managers and Leaders: Individuals responsible for coaching, training, and developing high-performing sales teams.
New Sales Hires: Recruiters and hiring managers can use the assessment to identify candidates with the potential to excel in sales roles.
Key Account Managers: Professionals managing critical client relationships and looking to strengthen their approach to retention and growth.
Business Development Representatives: Those tasked with prospecting and expanding customer bases, aiming to refine their techniques.
Training and Development Specialists: Trainers designing customized programs to address specific needs of sales teams.
Whether you’re a seasoned sales professional, a new hire, or a manager looking to optimize team performance, the Sell Sm@rter Assessment offers actionable insights to elevate your sales success.
How long does it take to complete the assessment?
The Sell Sm@rter Assessment is designed to be both comprehensive and efficient. On average, it takes 30 to 45 minutes to complete.
This timeframe allows participants to thoughtfully consider each of the 120 sales-related statements, ensuring accurate responses that provide meaningful insights into their knowledge, skills, and attitudes.
By dedicating less than an hour, sales professionals and managers can unlock valuable information to drive personal and team growth.
Is the content downloadable?
The assessment itself is not downloadable, but the 28 page report is delivered to participants in PDF format.
What's the cost?
The fee for the Sell Sm@rter Assessment course is only $47. You’ll be making an important investment in your career to achieve breakthroughs in your sales success. You’ll make this investment back many times over in just your first sale.
How does the 30-day, money back guarantee work?
We think you’re going to find the program content compelling and the tools invaluable. If you don’t agree, notify us within your first 30 days of membership and we will be happy to refund your payment, no questions asked.
More Services
Sales Sherpa Program
Sell Sm@rter Academy
Sell Sm@rter SalesHub
Contact Us
contact @paulsencoaching.com
346-388-0762
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