Master your inbox and reclaim your productivity for just $47 with Sell Sm@rter with MS Outlook.
Your LinkedIn Profile is Either Opening Doors for You or Closing Them.
You know buyers are looking you up and you're wondering what they're finding. You're not alone. Most sellers never learn how to control that first impression. Sell Sm@rter on LinkedIn shows you how.
Your LinkedIn Profile is Either Opening Doors for You or Closing Them.
You know buyers are looking you up and you're wondering what they're finding. You're not alone. Most sellers never learn how to control that first impression. Sell Sm@rter on LinkedIn shows you how.
Trust is Lost in Seconds.
Most Profiles Lose it Instantly.
Imagine a buyer scrolling to your profile right now, deciding in seconds if you're worth their time.
With over 80% of buyers checking your LinkedIn profile before replying to outreach, that's exactly what's happening; a snap judgment, made in seconds, deciding your fate before a conversation starts.
If what they find feels stale or uncertain, so does their confidence in you, even if they can't quite say why. That instinctive hesitation rarely turns into a "no" you'll hear. It just turns into silence.
It feels unfair, because it is: you never got the chance to prove yourself. The buyer just moved on.
Trust is Lost in Seconds.
Most Profiles Lose it Instantly.
Imagine a buyer scrolling to your profile right now, deciding in seconds if you're worth their time.
With over 80% of buyers checking your LinkedIn profile before replying to outreach, that's exactly what's happening; a snap judgment, made in seconds, deciding your fate before a conversation starts.
If what they find feels stale or uncertain, so does their confidence in you, even if they can't quite say why. That instinctive hesitation rarely turns into a "no" you'll hear. It just turns into silence.
It feels unfair, because it is: you never got the chance to prove yourself. The buyer just moved on.
the solution
turn a stale linkedin profile into a steady steam of warm conversations
An optimized profile builds instant credibility, attracts the right buyers, and opens doors before you ever say a word.
That's precisely why we built Sell Sm@rter on LinkedIn - a proven program that gives you a daily system that turns your profile into a magnet for the right conversations.
Every piece of the system works together to make you unmistakably credible, so buyers stop scrolling past you and start reaching out.
With this program you'll get:
A LinkedIn profile that attracts attention
Warm conversations that converts to sales.
Lead generation that grows your business
A new skill that makes you a LinkedIn expert
For more than 20 years, Paulsen Coaching has helped thousands of sales professionals close more sales by gaining control over their workloads.
Now its your turn.
the solution
turn a stale linkedin profile into a steady steam of warm conversations
An optimized profile builds instant credibility, attracts the right buyers, and opens doors before you ever say a word.
That's precisely why we built Sell Sm@rter on LinkedIn - a proven program that gives you a daily system that turns your profile into a magnet for the right conversations.
Every piece of the system works together to make you unmistakably credible, so buyers stop scrolling past you and start reaching out.
With this program you'll get:
A LinkedIn profile that attracts attention
Warm conversations that converts to sales.
Lead generation that grows your business
A new skill that makes you a LinkedIn expert
For more than 20 years, Paulsen Coaching has helped thousands of sales professionals close more sales by gaining control over their workloads.
Now its your turn.
trusted by sales professionals
(like you) all around the world
From new sales reps to seasoned sales leaders, thousands of professionals have relied on Paulsen Coaching's proven methodologies to become more productive, more organized, and more successful.
"My profile hadn't been touched since I was job hunting five years ago. The Checklist walked me through fixing it piece by piece, and the Challenge kept me consistent instead of letting it fall to the bottom of my to-do list again."
- Territory Manager, Insurance
"I always felt weird reaching out to people on LinkedIn — like I was being pushy. This program taught me how to do it in a way that actually felt like me, and it's already paid for itself with one new client."
- Real Estate Agent
"As a solo consultant, I don't have a marketing budget or a team — I am the marketing team. This program gave me a system I could actually stick to in 15 minutes a day, and within a month I had two new clients reach out to me first."
— Independent Business Coach
"I've been selling for over 20 years and thought I didn't need a course to tell me how to talk to people. Turns out I just needed help translating that into LinkedIn. Within two weeks, a prospect told me she'd looked me up and 'liked what she saw' — that never used to happen."
— Regional Account Executive, Manufacturing
trusted by sales professionals
(like you) all around the world
From new sales reps to seasoned sales leaders, thousands of professionals have relied on Paulsen Coaching's proven methodologies to become more productive, more organized, and more successful.
"My profile hadn't been touched since I was job hunting five years ago. The Checklist walked me through fixing it piece by piece, and the Challenge kept me consistent instead of letting it fall to the bottom of my to-do list again."
- Territory Manager, Insurance
"I always felt weird reaching out to people on LinkedIn — like I was being pushy. This program taught me how to do it in a way that actually felt like me, and it's already paid for itself with one new client."
- Real Estate Agent
"As a solo consultant, I don't have a marketing budget or a team — I am the marketing team. This program gave me a system I could actually stick to in 15 minutes a day, and within a month I had two new clients reach out to me first."
— Independent Business Coach
"I've been selling for over 20 years and thought I didn't need a course to tell me how to talk to people. Turns out I just needed help translating that into LinkedIn. Within two weeks, a prospect told me she'd looked me up and 'liked what she saw' — that never used to happen."
— Regional Account Executive, Manufacturing
three easy steps
to sell smarter
Stop letting an outdated profile, a dormant network, and inconsistent outreach dictate your pipeline. Gain the clarity, credibility, and daily system to attract the right buyers and consistently turn connections into clients.
Optimize Your Profile
Use the LinkedIn Checklist to rebuild your profile into a credible, buyer-ready storefront that builds trust instantly.
Activate Your Network
Reconnect with dormant connections and reach the right prospects using personalized, non-spammy outreach.
Track Your Success
Measure connections, conversations, and meetings booked, then calibrate your effort to keep the momentum growing.
three easy steps
to sell smarter
Stop letting an outdated profile, a dormant network, and inconsistent outreach dictate your pipeline. Gain the clarity, credibility, and daily system to attract the right buyers and consistently turn connections into clients.
1. Optimize Your Profile
Use the LinkedIn Checklist to rebuild your profile into a credible, buyer-ready storefront that builds trust instantly.
2. Activate Your Network
Reconnect with dormant connections and reach the right prospects using personalized, non-spammy outreach.
3. Track Your Success
Measure connections, conversations, and meetings booked, then calibrate your effort to keep the momentum growing.
What is the Sell Smarter on LinkedIn Program?
The Sell Smarter on LinkedIn program is a tactical, on-demand, online training course that transforms a dormant LinkedIn profile into a credible, high-converting digital brand and prospecting system.
Built specifically for sales professionals, entrepreneurs, and sales teams, this practical curriculum addresses common bottlenecks like outdated profiles, dormant networks, and inconsistent outreach.
By walking participants through a structured Checklist and a 15-day daily action plan, this program eliminates guesswork and replaces sporadic effort with a repeatable system, helping you turn your LinkedIn profile into a genuine source of warm conversations and closed sales, just 15 minutes a day.
Rather than relying on generic personal-branding advice, this feature-rich course delivers an immediate, step-by-step overhaul of your existing profile and prospecting habits. For a one-time enrollment of just $47, students gain access to five video training sessions, a 22-page Learning Guide, the LinkedIn Checklist, and the 15-Day LinkedIn Challenge — all backed by a 30-day money-back guarantee.
What is the Sell Smarter on LinkedIn Program?
The Sell Smarter on LinkedIn program is a tactical, on-demand, online training course that transforms a dormant LinkedIn profile into a credible, high-converting digital brand and prospecting system.
Built specifically for sales professionals, entrepreneurs, and sales teams, this practical curriculum addresses common bottlenecks like outdated profiles, dormant networks, and inconsistent outreach.
By walking participants through a structured Checklist and a 15-day daily action plan, this program eliminates guesswork and replaces sporadic effort with a repeatable system, helping you turn your LinkedIn profile into a genuine source of warm conversations and closed sales, just 15 minutes a day.
Rather than relying on generic personal-branding advice, this feature-rich course delivers an immediate, step-by-step overhaul of your existing profile and prospecting habits. For a one-time enrollment of just $47, students gain access to five video training sessions, a 22-page Learning Guide, the LinkedIn Checklist, and the 15-Day LinkedIn Challenge — all backed by a 30-day money-back guarantee.
What You Will Learn...
When you become a member of the Sell Sm@rter on LinkedIn program, you
unlock a complete toolkit of resources to take your LinkedIn profile to the next level. In this course you'll learn:
That LinkedIn is a non-negotiable tool for connecting with buyers—even at the C-level, who are surprisingly open to connecting with unknown sellers.
How to craft a standout LinkedIn profile and build a digital brand that captivates buyers.
To maximize your sales opportunities by effectively targeting and researching prospects using LinkedIn’s powerful tools.
How to use research to gain insights into your buyers’ needs and priorities.
Practical strategies to grow your network of connections, emphasizing personalized connection requests and leveraging shared experiences or mutual connections for a higher response rate.
Cultivate meaningful relationships with your connections and maximize LinkedIn's potential as a dynamic sales tool.
Want to dig deeper into the content before taking the course? Get the full details on each module below.
Unit 1: Introduction
In the past, sales professionals could dismiss social media as irrelevant and use it mostly for targeting enterprise decision-makers. This unit includes theses lessons:
Over 80% of buyers researching sellers on LinkedIn before responding to outreach
LinkedIn is a non-negotiable tool for connecting with buyers—even at the C-level
C-Level buyers are surprisingly more open to connecting with unknown sellers than lower level buyers.
Unit 2: Building Your Brand with Your Profile
Learn how to craft a standout LinkedIn profile and build a digital brand that captivates buyers. This unit includes these lessons:
Learn how to optimize every element of your profile—from a professional photo and customized URL to a compelling headline and summary that communicate your unique value.
Buyers evaluate your experience, connections, and even recommendations, so the course provides actionable tips to update outdated profiles, highlight accomplishments, and add rich media like white papers and videos.
With guidance on proofreading, privacy settings, and leveraging LinkedIn’s notification features, this unit equips you to create a profile that attracts connections, builds credibility, and positions you as a problem-solver and trusted partner.
Unit 3: Targeting and Researching Prospects
Learn how to maximize your sales opportunities on LinkedIn. This unit includes these lessons:
How to effectively targeting and researching prospects using LinkedIn’s powerful tools, like Sales Navigator.
Use profile visits as a strategic touchpoint, showing prospects you're active and engaged.
Monitor newsfeeds of relevant companies and groups, and stay alert to trigger events so you can identify opportunities to connect authentically.
Unit 4: Connecting and Joining
Master the art of connection and community on LinkedIn to amplify your sales success. This unit includes lessons on:
Practical strategies to grow your network of connections, emphasizing personalized connection requests and leveraging shared experiences or mutual connections for a higher response rate.
Joining and engaging in relevant LinkedIn groups, enabling direct communication with potential buyers and fostering meaningful industry conversations.
Tips to avoid spammy behavior, customize outreach, and strategically build a legitimate and robust network,Connect authentically, expand your reach, and position yourself as a valuable presence in your industry.
Unit 5: Building Relationships
Cultivate meaningful relationships with your connections and maximize LinkedIn's potential as a sales tool. This unit includes these lessons:
It emphasizes consistent engagement through authentic messages, frequent posting, and thoughtful commenting to stay top-of-mind.
Curate relationships intentionally, transitioning from online interactions to offline meetings through value-driven outreach.
By actively nurturing connections, you can deepen relationships and position yourself as a trusted and memorable partner to your buyers.
What You Will Learn...
When you become a member of the Sell Sm@rter on LinkedIn program, you
unlock a complete toolkit of resources to take your LinkedIn profile to the next level. In this course you'll learn:
That LinkedIn is a non-negotiable tool for connecting with buyers—even at the C-level, who are surprisingly open to connecting with unknown sellers.
How to craft a standout LinkedIn profile and build a digital brand that captivates buyers.
To maximize your sales opportunities by effectively targeting and researching prospects using LinkedIn’s powerful tools.
How to use research to gain insights into your buyers’ needs and priorities.
Practical strategies to grow your network of connections, emphasizing personalized connection requests and leveraging shared experiences or mutual connections for a higher response rate.
Cultivate meaningful relationships with your connections and maximize LinkedIn's potential as a dynamic sales tool.
Want to dig deeper into the content before taking the course? Get the full details on each module below.
Unit 1: Introduction
In the past, sales professionals could dismiss social media as irrelevant and use it mostly for targeting enterprise decision-makers. This unit includes theses lessons:
Over 80% of buyers researching sellers on LinkedIn before responding to outreach
LinkedIn is a non-negotiable tool for connecting with buyers—even at the C-level
C-Level buyers are surprisingly more open to connecting with unknown sellers than lower level buyers.
Unit 2: Building Your Brand with Your Profile
Learn how to craft a standout LinkedIn profile and build a digital brand that captivates buyers. This unit includes these lessons:
Learn how to optimize every element of your profile—from a professional photo and customized URL to a compelling headline and summary that communicate your unique value.
Buyers evaluate your experience, connections, and even recommendations, so the course provides actionable tips to update outdated profiles, highlight accomplishments, and add rich media like white papers and videos.
With guidance on proofreading, privacy settings, and leveraging LinkedIn’s notification features, this unit equips you to create a profile that attracts connections, builds credibility, and positions you as a problem-solver and trusted partner.
Unit 3: Targeting and Researching Prospects
Learn how to maximize your sales opportunities on LinkedIn. This unit includes these lessons:
How to effectively targeting and researching prospects using LinkedIn’s powerful tools, like Sales Navigator.
Use profile visits as a strategic touchpoint, showing prospects you're active and engaged.
Monitor newsfeeds of relevant companies and groups, and stay alert to trigger events so you can identify opportunities to connect authentically.
Unit 4: Connecting and Joining
Master the art of connection and community on LinkedIn to amplify your sales success. This unit includes lessons on:
Practical strategies to grow your network of connections, emphasizing personalized connection requests and leveraging shared experiences or mutual connections for a higher response rate.
Joining and engaging in relevant LinkedIn groups, enabling direct communication with potential buyers and fostering meaningful industry conversations.
Tips to avoid spammy behavior, customize outreach, and strategically build a legitimate and robust network,Connect authentically, expand your reach, and position yourself as a valuable presence in your industry.
Unit 5: Building Relationships
Cultivate meaningful relationships with your connections and maximize LinkedIn's potential as a sales tool. This unit includes these lessons:
It emphasizes consistent engagement through authentic messages, frequent posting, and thoughtful commenting to stay top-of-mind.
Curate relationships intentionally, transitioning from online interactions to offline meetings through value-driven outreach.
By actively nurturing connections, you can deepen relationships and position yourself as a trusted and memorable partner to your buyers.
How Can LinkedIn Help You Close More Sales?
When configured through the framework of the Sell Smarter program, LinkedIn stops acting as a neglected online resume and becomes a high-velocity digital brand and prospecting engine. Instead of losing deals to buyers who quietly judge and dismiss an outdated profile, graduates of the course use a structured optimization system to eliminate the guesswork and master exactly what buyers see before they ever respond.
By transforming your profile into a credible, buyer-ready storefront, you gain complete control over your first impression, ensuring prospects engage with confidence instead of hesitating in silence and disappearing without a reply.
The program provides an immediate operational overhaul by teaching you how to strategically align your profile, your network, and your daily outreach into one synchronized system. By mastering the LinkedIn Checklist and completing the 15-Day Challenge, you can turn 15 minutes a day into a steady, repeatable habit; time invested directly into building trust before the sale ever begins.
Ultimately, the Sell Smarter on LinkedIn system turns a dormant network into an active pipeline, allowing you to attract the right buyers, build lasting relationships, and close more sales with far less chasing.
What Is Included With This Course?
INCLUDED WITH YOUR ORDER
SELL SM@RTER ON LINKEDIN VIDEO COURSE
5 highly engaging and interactive online video training sessions that you can take on-demand, when your schedule allows.
INCLUDED WITH YOUR ORDER
SELL SM@RTER ON LINKEDIN COURSE WORKBOOK
This 22-page workbook is the perfect companion to guide you through the workshop and help you get the most out of this program.
INCLUDED WITH YOUR ORDER
BUILDING YOUR LINKEDIN BRAND CHECKLIST
Don't miss a single step along the course of this transformational process with this checklist that will help you keep track of your progress.
INCLUDED WITH YOUR ORDER
15-DAY LINKEDIN CHALLENGE
Follow this 4-page framework for 15 minutes a day and in 15 days you'll be tapping into this powerful social selling tool and building important business relationships in no time!
INCLUDED WITH YOUR ORDER
OPTIONAL 1-ON-1 COACHING
Receive crucial support on your Sell Smarter program from one of our expert sales coaches in a 30-minute, 1-on-1 coaching session.
How Can LinkedIn Help You Close More Sales?
When configured through the framework of the Sell Smarter program, LinkedIn stops acting as a neglected online resume and becomes a high-velocity digital brand and prospecting engine. Instead of losing deals to buyers who quietly judge and dismiss an outdated profile, graduates of the course use a structured optimization system to eliminate the guesswork and master exactly what buyers see before they ever respond.
By transforming your profile into a credible, buyer-ready storefront, you gain complete control over your first impression, ensuring prospects engage with confidence instead of hesitating in silence and disappearing without a reply.
The program provides an immediate operational overhaul by teaching you how to strategically align your profile, your network, and your daily outreach into one synchronized system. By mastering the LinkedIn Checklist and completing the 15-Day Challenge, you can turn 15 minutes a day into a steady, repeatable habit; time invested directly into building trust before the sale ever begins.
Ultimately, the Sell Smarter on LinkedIn system turns a dormant network into an active pipeline, allowing you to attract the right buyers, build lasting relationships, and close more sales with far less chasing.
What Is Included With This Course?
INCLUDED WITH YOUR ORDER
SELL SM@RTER ON LINKEDIN VIDEO COURSE
5 highly engaging and interactive online video training sessions that you can take on-demand, when your schedule allows.
INCLUDED WITH YOUR ORDER
SELL SM@RTER ON LINKEDIN COURSE WORKBOOK
This 22-page workbook is the perfect companion to guide you through the workshop and help you get the most out of this program.
INCLUDED WITH YOUR ORDER
BUILDING YOUR LINKEDIN BRAND CHECKLIST
Don't miss a single step along the course of this transformational process with this checklist that will help you keep track of your progress.
INCLUDED WITH YOUR ORDER
15-DAY LINKEDIN CHALLENGE
Follow this 4-page framework for 15 minutes a day and in 15 days you'll be tapping into this powerful social selling tool and building important business relationships in no time!
INCLUDED WITH YOUR ORDER
OPTIONAL 1-ON-1 COACHING
Receive crucial support on your Sell Smarter program from one of our expert sales coaches in a 30-minute, 1-on-1 coaching session.
Your Sell Smarter Instructor:
Scott Paulsen
Scott Paulsen is a 30+ year veteran sales leader, performance coach, and entrepreneur with extensive expertise in corporate and retail training program design. As a former corporate executive whose past leadership roles include Vice President of Sales at Birkman International and Senior Consultant/Trainer at Priority Management, Scott specializes in architecting high-efficiency sales structures and output-driven performance systems.
A former Division I student-athlete and Academic All-American from Texas A&M University, Scott applies a high-performance, metrics-driven approach to human capital and sales development. As the founder of Paulsen Coaching, Inc. and Chief Sales Consultant for Torch Solutions Group, his frameworks help professionals eliminate operational bottlenecks, optimize workflows, and maximize their day-to-day productivity.
In the Sell Smarter on LinkedIn program, Scott combines his background in sales psychology and productivity management to show professionals how to transform their LinkedIn profiles into high-converting sales lead generating systems.
Your Sell Smarter Instructor:
Scott Paulsen
Scott Paulsen is a 30+ year veteran sales leader, performance coach, and entrepreneur with extensive expertise in corporate and retail training program design. As a former corporate executive whose past leadership roles include Vice President of Sales at Birkman International and Senior Consultant/Trainer at Priority Management, Scott specializes in architecting high-efficiency sales structures and output-driven performance systems.
A former Division I student-athlete and Academic All-American from Texas A&M University, Scott applies a high-performance, metrics-driven approach to human capital and sales development. As the founder of Paulsen Coaching, Inc. and Chief Sales Consultant for Torch Solutions Group, his frameworks help professionals eliminate operational bottlenecks, optimize workflows, and maximize their day-to-day productivity.
In the Sell Smarter on LinkedIn program, Scott combines his background in sales psychology and productivity management to show professionals how to transform their LinkedIn profiles into high-converting sales lead generating systems.
Frequently Asked Questions
Who should take this course?
This course is ideal for sales professionals, business developers, and entrepreneurs who want to harness the power of LinkedIn to build their digital brand, connect authentically with prospects, and transform online interactions into lasting business relationships. Whether you're new to LinkedIn or seeking to refine your approach, this course provides an actionable process to amplify your sales success on LinkedIn.
How long does it take to complete the course?
All program content is available and accessible on-demand as soon as you sign up.
There are 5 modules, each with associated lessons. You should be able to finish the program in less than 4 hours.
However, if after completing the modules you would like continued access to the program content and tools, you are welcome to stay subscribed as long as you’d like.
Is the content downloadable?
Modules are available to view in text and video for your convenience and learning preference. You may view them directly in your browser on any device.
Many of the lessons include downloadable resources, tools, reports, and more. Those are yours to download and keep to reference whenever you like.
What's the cost?
Typical sales training programs cost thousands of dollars, require travel, and often teach you strategies that simply don’t work in the world of selling today.
Tuition for the Sell Sm@rter on LinkedIn course is only $47. You’ll be making an important investment in your career to achieve breakthroughs in your sales success. You’ll make this investment back many times over in just your first sale.
How does the 30-day, money back guarantee work?
We think you’re going to find the program content compelling and the tools invaluable. If you don’t agree, notify us within your first 30 days of membership and we will be happy to refund your payment, no questions asked.
Frequently Asked Questions
Who should take this course?
This course is ideal for sales professionals, business developers, and entrepreneurs who want to harness the power of LinkedIn to build their digital brand, connect authentically with prospects, and transform online interactions into lasting business relationships. Whether you're new to LinkedIn or seeking to refine your approach, this course provides an actionable process to amplify your sales success on LinkedIn.
How long does it take to complete the course?
All program content is available and accessible on-demand as soon as you sign up.
There are 5 modules, each with associated lessons. You should be able to finish the program in less than 4 hours.
However, if after completing the modules you would like continued access to the program content and tools, you are welcome to stay subscribed as long as you’d like.
Is the content downloadable?
Modules are available to view in text and video for your convenience and learning preference. You may view them directly in your browser on any device.
Many of the lessons include downloadable resources, tools, reports, and more. Those are yours to download and keep to reference whenever you like.
What's the cost?
Typical sales training programs cost thousands of dollars, require travel, and often teach you strategies that simply don’t work in the world of selling today.
Tuition for the Sell Sm@rter on LinkedIn course is only $97. You’ll be making an important investment in your career to achieve breakthroughs in your sales success. You’ll make this investment back many times over in just your first sale.
How does the 30-day, money back guarantee work?
We think you’re going to find the program content compelling and the tools invaluable. If you don’t agree, notify us within your first 30 days of membership and we will be happy to refund your payment, no questions asked.
I want my team to take this course. Do you have group rates?
We offer discounted rates for groups of 5 or more. If you have a team that would benefit from the Sell Sm@rter on LInkedIn program or are interested in bringing the program on-site, contact us for more information.
