In the past, sales professionals could dismiss social media as irrelevant and use it mostly for targeting enterprise decision-makers. This unit includes theses lessons:

• Over 80% of buyers researching sellers on LinkedIn before responding to outreach

• LinkedIn is a non-negotiable tool for connecting with buyers—even at the C-level

• C-Level buyers are surprisingly more open to connecting with unknown sellers than lower level buyers.

Learn how to craft a standout LinkedIn profile and build a digital brand that captivates buyers. This unit includes these lessons:

• Learn how to optimize every element of your profile—from a professional photo and customized URL to a compelling headline and summary that communicate your unique value.

• Buyers evaluate your experience, connections, and even recommendations, so the course provides actionable tips to update outdated profiles, highlight accomplishments, and add rich media like white papers and videos.

• With guidance on proofreading, privacy settings, and leveraging LinkedIn’s notification features, this unit equips you to create a profile that attracts connections, builds credibility, and positions you as a problem-solver and trusted partner.

Learn how to maximize your sales opportunities on LinkedIn. This unit includes these lessons:

• How to effectively targeting and researching prospects using LinkedIn’s powerful tools, like Sales Navigator.

• Use profile visits as a strategic touchpoint, showing prospects you're active and engaged.

• Monitor newsfeeds of relevant companies and groups, and stay alert to trigger events so you can identify opportunities to connect authentically.

Master the art of connection and community on LinkedIn to amplify your sales success. This unit includes lessons on:

• Practical strategies to grow your network of connections, emphasizing personalized connection requests and leveraging shared experiences or mutual connections for a higher response rate.

• Joining and engaging in relevant LinkedIn groups, enabling direct communication with potential buyers and fostering meaningful industry conversations.

• Tips to avoid spammy behavior, customize outreach, and strategically build a legitimate and robust network,Connect authentically, expand your reach, and position yourself as a valuable presence in your industry.

Cultivate meaningful relationships with your connections and maximize LinkedIn's potential as a sales tool. This unit includes these lessons:

• It emphasizes consistent engagement through authentic messages, frequent posting, and thoughtful commenting to stay top-of-mind.

• Curate relationships intentionally, transitioning from online interactions to offline meetings through value-driven outreach.

• By actively nurturing connections, you can deepen relationships and position yourself as a trusted and memorable partner to your buyers.