Prospecting has transformed dramatically, making it more challenging than ever—but success is still within reach for those who adapt.
This course debunks outdated myths, tackles the top challenges in prospecting, and equips sellers with proven strategies to attract and engage buyers.
Discover six powerful outreach approaches, learn how to build a fail-proof outreach system, and gain insights to elevate your prospecting game.
When you become a member of the Sell Sm@rter Prospecting program, you unlock a complete system to consistently attract, engage, and convert buyers and take your sales pipeline to the next level. In this course you'll learn:
Course participants will identify and overcome five common myths that hinder their ability to connect with buyers, replacing misconceptions with a confident and empowered approach to prospecting..
How to overcome the top challenges in sales prospecting, equipping themselves with strategies to break through market noise and generate consistent leads.
Develop the skills to craft value propositions that resonate with buyers’ needs, enabling them to attract prospects and inspire action effectively.
How to apply six proven outreach techniques to spark meaningful conversations, build trust, and create authentic connections with potential buyers.
Students will design and implement a robust outreach system to maintain campaign momentum, avoid common pitfalls, and ensure long-term success in lead generation and sales.
Cultivate meaningful relationships with your connections and maximize potential as a dynamic sales tool.
Want to dig deeper into the content before taking the course? Get the full details on each module below.
If your role involves generating new business, mastering prospecting is essential. Discover the 4 foundational principles that will help you build a pipeline full of high-quality opportunities. This unit includes the following lessons:
The Evolution of Modern Prospecting: What’s Changed and Why It Matters.
4 Pillars of an Effective Sales Prospecting Strategy
To secure meetings, you must convey value effectively. Learn how to develop compelling messaging that captures the attention of potential buyers. This unit includes the following lessons:
6 Proven Ways to Communicate Value in Prospecting Messages.
Real-World Messaging Examples: Innovative Ideas, Best Practices, and Results.
Steps to Effective Messaging: Capabilities, Demos, and Next Actions.
Activity: Develop Your Value-Driven Offer
Maximize results by implementing a structured, strategic approach. Create an Engagement Blueprint to guide your outreach efforts and attract the right buyers. This unit includes the following lessons:
Understanding Engagement Campaigns.
5 Essential Elements of an Engagement Campaign.Engagement Campaign Brief Walkthrough.
Strategies to Break Through to Busy Buyers
Developing a Targeted Prospect ListTurning Meetings into Opportunities
Activity: Design Your Personalized Prospecting Plan.
Email remains a cornerstone of prospecting. Explore a proven framework, techniques, and best practices for writing emails that generate results. This unit includes the following lessons:
The Framework for High-Impact Prospecting Emails.
13 Key Principles for Successful Email Prospecting.
Closing the Loop: Crafting Effective Follow-Up Emails.
Referrals are often the starting point for many buyers. Learn to generate and leverage referrals to amplify your prospecting efforts. This unit includes the following lessons:
Top performers use the phone as a powerful prospecting tool. Discover techniques to enhance your phone-based outreach and drive results. This unit includes the following lessons:
5 Critical Skills for Effective Phone Prospecting.
Preparation Tips for Successful Phone Outreach.
Handling Common Objections on the Phone.
Navigating Gatekeepers to Reach Decision-Makers.
The Voicemail Formula That Delivers Results.
Tips for Building Rapport During Calls.
Activity: Monitor and Optimize Your Phone Prospecting.
Stand out from the crowd by incorporating video into your outreach strategy. Use video tools to create a lasting impression on your prospects. This unit includes the following lessons:
Using Video to Generate More Meetings.
The 5 Fundamentals of Effective Video Outreach.
Video Prospecting Basics: From Cold to Bold
How to Use Screen Recording Effectively
Tips for Being Confident and Natural on Camera
Personalized Video: Key Techniques for Success
Activity: Launch Your First Video Prospecting Campaign
Success begins with understanding your numbers and conducting thorough research. Build a plan to achieve your prospecting goals. This unit includes the following lessons:
Pipeline Metrics: Setting the Right Targets
Example Prospecting Pipeline Models
An Introduction to Prospect Research Strengthening Relationships via Social Media
Customizing Your Outreach for Maximum Impact
Pre-Call Prep: What to Do in the 4 Minutes Before Outreach
Advanced Research Techniques to Find Hard-to-Reach Prospects
Activity: Analyze Metrics and Research Your Target Market
Top prospectors excel by executing their strategies consistently. Learn how to stay focused, overcome challenges, and achieve your goals. This unit includes the following lessons:
Scaling Your Prospecting Efforts
Conquering Reluctance and Building Momentum
Cultivating a Winning Mindset
Action Planning for Goal Achievement
Accountability Hacks: How to Stay on Track
Strategies to Start and Maintain Momentum
Boosting Productivity with Focus Techniques
Activity: Launch and Optimize Your Prospecting Plan
Debunk outdated myths, tackle the top challenges in prospecting, and equip sellers with proven strategies to attract and engage buyers. Learn how to build a fail-proof outreach system. Elevate your prospecting game.
This 52-page workbook is the perfect companion to guide you through the workshop and help you get the most out of this program.
Receive crucial support on your Sell Sm@rter Mindset program from one of our expert sales coaches in a 30-minute, 1-on-1 coaching session.
Sellers and professionals of any experience level looking to improve messaging, connect with prospects, and fill their pipelines. Whether you’re new to sales or a seasoned veteran, this program will give you the knowledge, tools, and strategies to improve your sales results.
Sales managers looking for a comprehensive and proven prospecting strategies to use with their sales teams.
All program content is available and accessible on-demand as soon as you sign up.
There are 9 Units, each with associated lessons. When completed at our recommended pace of 1 module per week, you'll finish the program in under 3 months.
However, if you would like continued access to the program content and tools after you complete the lessons, you are welcome to stay subscribed as long as you’d like.
Modules are available to view in text and video for your convenience and learning preference. You may view them directly in your browser on any device.
Many of the lessons include downloadable resources, tools, reports, and more. Those are yours to download and keep to reference whenever you like.
Typical sales training programs cost thousands of dollars, require travel, and often teach you strategies that simply don’t work in the world of selling today.
Tuition for the Sell Sm@rter Prospecting course is only $97. You’ll be making an important investment in your career to achieve breakthroughs in your sales success. You’ll make this investment back many times over in just your first sale.
We think you’re going to find the program content compelling and the tools invaluable. If you don’t agree, notify us within your first 30 days of membership and we will be happy to refund your payment, no questions asked.
We offer discounted rates for groups of 5 or more. If you have a team that would benefit from the Sell Sm@rter Mindset Program or are interested in bringing the program on-site, contact us for more information.
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